Advertising is a necessary part of growing your business, yet many small business owners become frustrated or disillusioned by their advertising efforts and have given up on advertising entirely. So if this has been your experience, you are not alone. By utilizing what you learn in this workshop, presented by Gail Heard, publisher of Natural Awakenings, New Haven/Middlesex edition and Melissa Pytlak, Marketing and Advertising Director for Natural Awakenings New Haven/Middlesex edition, you can turn that around.
The intention of this workshop is to demystify the complex subject of advertising, and provide you with concrete tools to help you write powerful ads with relative ease for as long as you own your business. You will learn that writing powerful ads is not difficult, nor does it require any marketing experience. Since most small businesses spend a significant portion of their advertising budget on print ads in local publications, the main focus will be on writing print advertising. However, nowadays, print advertising also serves as a hook for readers to visit your website and social media platforms, so Gail and Melissa will offer some strategies to help you enhance the value of your online media. Come to this workshop and enjoy an interactive evening as they share secrets that are vital to successful advertising.
$5 will go towards a scholarship for a Hamden Hign School student studying business.
There are no "tickets". You can pay at the door with cash or check. Please let us know that you are coming posting on our Facebook Event page. We look forward to seeing you then!
Typically, meetings will take place once a month on the first Thursday of each month. Email Julie at firstname.lastname@example.org with any questions.